Website for marketing agencies
An agency sells judgement, and judgement cannot be asserted. Someone looking for an agency scrolls past the promises and stops at the work, and she reads it to decide one single thing: would I trust these people with my brand.
With 8pixel you put up a new case the same week it shipped, instead of waiting for a round of developer time that never gets prioritised.
A case study without the problem is just a picture reel
Most agency websites show the result and skip the assignment, which makes the work impossible to judge: a beautiful identity could just as easily have been the client's own idea. So write four lines before the images. What the client came in with, what you proposed, what you did, and what happened next. If you are not allowed to say what happened next, write that plainly. A silence that is explained reads as confidentiality; a silence with no explanation reads as a project that went badly.
Say roughly what a project costs
Agencies protect their numbers and pay for it with calls that could never have become work. The one with a hundred thousand to spend and the one with a million read the same page, and both book the same meeting, and one of those meetings is wasted time for both of you. Write a range per type of project and write what decides where in the range somebody lands: scope, pace, how many people are involved. You lose no clients by it. You lose meetings you would have declined anyway.
Show who does the work, not only who sells it
The most common disappointment after hiring an agency is that the people in the pitch are never seen again. So write out who actually works on a project, how large a typical team is, and what you do with subcontractors when you bring them in. It does not need a portrait of everybody. One line about how you staff is enough, and that line does more for trust than another case study, because it is exactly the question the client does not dare ask in the meeting.
The agency's own website is its first work sample
A client about to hire you to do communications judges your communications, and the first she meets is your own website. An agency website with a case from last year, a broken link and a team member who left says something about how you handle your own deadlines. It says it even if you have the best work in the world behind a login. So keep it small enough to actually maintain, and update it the same week a project lands, while somebody still remembers the detail.
Why you need a website
- Cases with the brief, the work and the result, not only images
- A price range per project type, so the wrong meetings never happen
- A new case up the same week as the delivery
- Enquiries gathered in one place instead of in an inbox
What's included
A website that shows the work you have done and takes in new briefs.
- Ready-made website
- Colours & typography
- Services & pricing
- Frequently asked questions
- Contact form
- AI that knows your business
- Cases/references
- Portfolio/gallery
- Book a call
Frequently asked questions
Yes. Describe the sector, the size and the brief instead of the client name. A case with no name but the brief intact still proves judgement.
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Describe your business and we build your website in minutes. Everything stays editable afterwards.